Values Story

THIS IS NOT AN ENTREPRENEURIAL STORY MADE OF NUMBERS AND DATES

It is the long tale of a family spanning one hundred years, by intertwining with their business, assumed its identity and became one with it. The reconstructed history was made possible by the stories retold by many people, particularly elderly folks, whose memories would perhaps have been lost. Rather than retracing an industrial and financial chronology, its intent is to discover which individual and collective values allow a live entity such as a business community, to grow and perpetuate itself successfully over time.

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